Why Your Business Needs a
Professional Email Address
(and How to Get One)

By Maria Noack | Sep 4, 2025

eepik.com/free-vector/email-marketing-abstract-concept-ilImage by vectorjuice on Freepik
A professional email address is a small but powerful way to build credibility for your business. When you have a dedicated business name and a domain name, using a generic address (like yourname@gmail.com) can make your operation look more like a hobby than a serious business. A professional email, such as info@yourdomain.com or mypersonalname@yourdomain.com, tells clients that you are organized and committed to your brand.

The Foundation: Your Domain Name

If you do not already have a domain name for your business, it is one of the most valuable investments you can make. A domain name is the digital address of your business, and it will pay off by providing a central hub for your website and social media presence. Having a consistent name across all platforms makes it easier for clients to find and remember you.

Domain names are usually affordable, typically costing between $10 and $20 per year, though many providers offer a very low introductory rate. When choosing for a provider, be cautious of free or very low first-year prices, as these are often followed by a significant increase in renewal fees.

I have used well-known providers like Namecheap and Bluehost, which are examples of companies that use this low-introductory-rate model. For my clients, I often use Amazon's Route 53 because of its reliability and straightforward pricing. It is worth checking if providers offer a discount for purchasing a domain for multiple years, which can help you save money in the long run.

Getting Your Email Service Up and Running

Once you have a domain name, you'll need an email server to manage your professional address. Many domain providers offer this service, and there are also dedicated email hosting platforms. I have personally used Zoho for several years because it is inexpensive, user-friendly, and offers great customer support. From any email server, you can set up email forwarding to your preferred personal account, like Gmail or Yahoo, so you never have to worry about missing a message. This allows you to centralize all your communication in one inbox, saving you time and effort.

Centralize Your Emails with Gmail Forwarding

To make sure you don't miss any messages, you can easily forward emails from your professional address to your personal Gmail account. This allows you to manage all your correspondence from a single, convenient inbox. For a detailed, step-by-step guide on how to set this up, please refer to our article on [Setting Up Email Forwarding in Your Email Server].

If you'd rather not deal with the technical setup, at Damar we offer a professional email setup service. We can handle the entire process for you, ensuring a seamless and worry-free transition.

Maria Noack

September 4, 2025